'LO
A story and a little bit about content development.
About half past ten in the evening on the 29th of October in 1969, a determined UCLA student named Charley Kline sent the very first communication by what is now known as the Internet. Charley’s goal was to transmit the word: ‘Login’ to another computer situated some 300 miles away at the Stanford Research Institute in California.
Charley began by tapping in the letters “L” and “o" when his computer reeled, then crashed, making the abbreviation for the word: Hello or ‘Lo the very first message sent on the world wide web.
How cool is it that this simple greeting was in fact the ideal in content and brand messages -
both welcoming and spot on?
We think it's really cool, and an awe-inspiring start to infinitesimal success.